Collapsible merchandise displaying device



March 30, 1937. w. s. POWERS ET AL COLLAPSIBLE MERCHANDISE DISPLAYING DEVICE Filed Jan. 24, 1936 3 SE W TF6 m IMO MW AT ORW Patented Mar. 30, 1937 comrsmm monanmss prsrnamo navrcn William S. Powers, New York, and Otto P. Storch,

Ozone Park, N. Y., asslgnors to ers Company, New York, N. Y.

The W. F. Pow- Application January 24, 1936,.Serial No. 60,620

10 Claims.

This invention relates to devices designed for use in supporting merchandise to be placed on display and particularly packaged goods, such for example, in displaying packages of coffee,

cocoa, tea and other beverages, and particularly in providing a device of this class which will represent a cup and saucer and include a back display card or section upon which suitable adver tising matter may be applied; and the object of the invention is to provide a device of the character set forth which is made from two blanked pieces of cardboard or similar printed, lithographed or otherwise characterized sheets which when secured together will form a unitary device capable of being compactly folded into a relatively thin package and readily extended and set up for use; a further object being to provide a device of the class described which when opened or extended for use will represent a cup including a handle portion and the representation of a saucer, and a back wall or sheet forming a display section arranged above and continuous with the rear wall portion of the cup; a further objectbeing to provide a device of the characv ter described wherein the. bottom wall of the cup proper serves to support the peripheral walls of the cup in extended positiomfimeans being provided to reinforce the bottom wall' and limit the downward movement thereof so as to form a receptacle within the boundary walls of the cup in which packages of merchandise or articles of merchandise may be placed on display; and with these and other objects in view, the invention consists in a device of the class and for the 5 purpose specified, which is simple in construction, eflicient in use, and which is constructed as hereinafter described and claimed.

The invention is fully disclosed in the following specification, of which the accompanying drawing forms a part, in which the separate parts of the improvement are designated by suitable reference characters in each of the views, and in which:

Fig. 1 is a plan view of a device made according to our invention with part of the construction broken away, the device being shown in extended position.

Fig. 2 is a front view of a device shown in Fig. 1 with part of the structure broken away 50. and in section.

Fig. 3 is a plan -view of one blank from which the device is formed.

Fig. 4 is a plan view of another blank which we Fig. 2 showing the device in collapsed position.

In carrying the invention into effect, two blanks are employed, one blank being represented at III in Fig. 3 of the drawing and the other at H in Fig. 4. The blank l0 consists of a central back portion 12 which forms the back wallof the cup portion I3 of the display, and this wall includes an extension I 4 forming a display card or tube upon which any suitable ad-,

.vertising or other literature may be printed,

lithographed or otherwise applied. It is understood in this connection that all of the parts of the resulting device may be printed, colored or characterized to represent the intended article, such for example as the cup and saucer in order to produce a very attractive appearance.

The blank Ill also includes side wall portions IS, IS, foldable with respect to the back wall i2 and having foldable flanges I5a, lGa at the free edges thereof for attachment to the side wall portions ll, l8 of the blank H in the manner clearly illustrated in Fig. 1 of the drawing. The side wall l8 of the blank II also has a foldable cut out l9 which represents the handle of a cup, and this handle is adapted to extend outwardly from the side of the cup in the manner illustrated in Figs. 1 and 2 of the drawing. The central portion 20 of the blank ll forms the front wall of the cup and this wall has at its lower end a foldable flap 2| having a cut out tongue portion 22, the latter being foldable beneath the front portion of the bottom or saucer part 23 to secure the front wall 20 to the front portion of the saucer part 23; whereas, the flap 2| is folded in an opposite direction to the tongue 22 and extends onto the lower surface of the saucer "beneath the side walls l1 and I8 andis glued or otherwise secured thereto as is indicated at 2la at the left of Fig. 1 of the drawing. This flap forms a bottom stop wall between the lower ends of the walls I1 and I8. This stop wall limits the downward movement of the hexagonal bottom wall 24 formed from the blank i0 andfoldable on the line 25 with respect to the back wall l2 of said blank, said wall having extending wings He at the sides thereof which are foldable with respect to the rear portions 23a of the saucer 23. The portions 23a are also foldable with respect to the front part of the saucer along the lines 23b when the device is in collapsed position.

, The hexagonal bottom wall 24 is cut from .the central portion of the saucer forming part, and when the two blanks are secured together in the manner seen inFigs. 1 and 2 of the drawing,

tion. Slight-openings will be formed between the lower curved edges of the side walls II,- II

and the parts as of the saucer equal to the thick-" ness of the lower extensions Ila. However, the forward edges of the walls II and II will rest upon the surface of the saucer part 23 adjacent.

the fold line'silb, i 7 I 7 When the device isset up or extended for use, it will represent a cup and saucer with the advertising' or display card extending upwardly from the back wall I! and beyond the side edges of the back wall, and various articles or packages of merchandise, such for example as various beverage making substances may be placed within the cup and exposed through the upper surface thereof, in other words, forming a display container or receptacle for the merchandise which is being oifered for sale. The display section or part l4 may have any desired irregular contour to produce any particular or desired effect in the resulting display. In the accompanying drawing, the upper right hand corner is indicated with an irregular cut out which will be representative of a part of a display printed or otherwise formed upon the surface of this section. I In collapsing the device, all that it is necessary to do is to remove the articles from the cup and then lift the bottom wall 24, then move this wall together with the front wall 20 upon the back wall II, in which operation, the walls l5, l1, i8 and I 8 collapse one upon the other and the forward part of the saucer 23 folds upon the walls l1, l8 and 20 as well as upon the parts 23a forming a package equal in thickness to the thickness of the representative sheets or wall portions as 401arranged one upon the other. In this way, the

device may be compactly packed and shippedfor transportation and readily set up for use by simply-moving the bottom wall 24 forwardly in extending the parts as previously stated.

Our invention is not necessarily limited to the particular contour of the device herein shown and described, nor is the device limited to any particular use, the distinctive feature 'of-the' invention residingin the arrangement of the con;-

\ tainer portion with the-bottom skirt or saucer portion as an integral part of the complete display. The projecting advertising sheet or section may be arranged inany desired-manner and. of any suitable contour.- It will also be apparent Q that the bottom skirt or saucer portion forms a -large supporting base forthe display device.

Having fully described ourinvention, what we claim as new and desire to secure by Letters Patent, is: Y

1. A collapsible display device comprising two blanks, one of said blanks having centrally thereof three foldably related side wall parts, the central part having a disk-like extension at one edge theryf, said extension having a substantially hex gonal cut-out portion forming a bottom wall part, the other blank consisting of three side wall parts the central wall parthaving I means extending from one side thereof and adapted'to engage and be secured to the disk, part of the first named blank, means for securing the outer side edges of the side wall parts-of each blank together to form a substantially hexagonai-cup-shaped body arranged uponand 'sub-' stantially within" the peripheral boundaries ofsaid disk part, and said bottom wall part being arranged within said cup-shaped body and serving to support said body and the device as a whole in extendedposition. v

2. A collapsible display device comprising two blanks, one of said blanks having centrally there'- of three foldably related side wall parts, the central parthaving a disk-like extension at one edge thereof, said extension having a substantially hexagonal cut-out portion forming a bottom wall part, the other blank consisting of three side. wall parts the central wall part having means extending from one side thereof and adapted to engage and be secured to the disk part of the first named blank, means for securing the outer side edges of the side wall parts of each blank together to form a substantially hexagonal cup-shaped body arranged upon and substantially within the peripheral boundaries of said disk part, said bottom wall part being arranged within said cup-shaped body and serving to support said body and the device as a whole in extended position, and one side wall of one of said blanks including an integral upwardly directed extension forming. a display, portion.

3. A collapsible display device comprising two blanks, one of said blanks having centrally thereof three foldably related side wall parts, the central part having 'a disk-like extension at one edge thereof, said extension having a substantially hexagonal cut-out portion forming a bottom wall part, the other blank consisting of three side wall parts, the central wall part having means extending from one side thereof and adapted to engage and be secured to the disk part of the first named blank, means for securing the outer side edges of the side wall parts of each blank together to form a substantially hexagonal cup-shaped body arranged upon and substantially within the peripheral boundaries of said disk part, said bottom wall part being arranged withinsaid cup-shaped body and serving to support said body and the device as a whole in extended position, one

' play portion, and another of said side wall parts having alaterally projecting integralpart fashioned to represent a handle portion. 4. A collapsible display .device comprising'two blanks, one of said blanks having centrally thereof three foldably related side wall parts, the central partv having a disk-like extension at one edge thereof,.said extension having a substantially hexagonal cut-out portion forming a bottom wall part, the other blank consisting of three side wall parts, the central wall part having means extending from one side thereof and adapted to engage and be secured to thedisk part of the first named blank, means for securing the outer side edges of the side wall parts of each blank together to form a substantially hexagonal cup-shaped body arranged upon and substantially within the peripheral boundaries of said disk part, said bottom wall part being arranged within said cup-shaped body and serving to support said body and the device as .a whole in extended position, one side wall of one of said blanks in-.

cluding an integral upwardly directed extension forming a display portion, another of said side;

said disk part.

ranged upon and secured to 'the ,lower surface of 5. A display container of the class described comprising a hollow cup-shaped body including a base portion integrally formed with a part of the wall portion of said body, said base extending outwardly beyond'the peripheral edges of said a body in such position.

6. A display container of the class described comprising a hollow cup-shaped body including a base portion integrally formed with a part of the wall portion of said body, said base extending outwardly beyond the peripheral edges of said body when the container is in open position, said body and base portion being collapsible into a relatively thin package, a bottom wall cut from the material of the base portion and of a contour conforming with the contour of the lower end portion of said body, said bottom wall being toldable with respect to said base portion, said bottom wall frictionally engaging the walls of said body when in open position to support said body in such position, and one side wall of said body having an integral, outwardly projecting part in the form of a handle portion.

7. A display container of the class described comprising a hollow cup-shaped body including a base portion integrally formed with a part of the wall portion of said body, said base extending outwardly beyond the peripheral edges of said body when the container is in open position, said body and base portion being collapsible into a relatively thin package, a bottom wall cut from the material of the base portion and of a contour conforming with the contour of the lower end portion of said body, said bottom wall being foldable with respect to said base portion, said bottom wall frictionally engaging the walls of said body when in open position to support said body in such position, one side wall of said body having an integral, outwardly projecting part in the form of a handle portion, and one wall of said body having an upwardly projecting integral display portion.

8. A device of the class described fashioned from two blanks of sheet material, each of said blanks having foldable wall parts, means joining adjacent ends of said parts to form continuous side walls of a cup-shaped body, one wall of one of said blanks having an integral disk part, the peripheral edges of which project beyond the corresponding edges of said body when in extended position to form a base or saucer for said body, a bottom wall cut from the material of said disk part and foldable with respect thereto, said bottom wall being arranged within and forming a closure for said body as well as means for supporting said body in extended position, and means on the other of said blanks for securing the lower portion of the walls thereof in abutting relation to said disk part.

9. A device of the class described fashioned from two blanks of sheet material, each of said blanks having foldable wall parts, means joining adjacent ends 0! said parts to form continuous side walls of a cup-shaped body, one wall of one of said blanks having an intergral disk part, the

peripheral edges of which project beyond the corresponding edges of said body when in extended position to form a base or saucer for said body, a bottom wall cut from the material of said disk part and foldable with respect thereto, said bottom wall being arranged within and forming a closure for said body as well as means for supporting said body in extended position, means on the other of said blanks for securing the lower portion of the walls thereof in abutting relation to said disk part, and the walls of one of said blanks having an integral, outwardly projecting handle portion.

10. A device of the class described fashioned from two blanks of sheet material, each of said blanks having foldable wall parts, means joining adjacent ends of said parts to form continuous side walls of a cup-shaped body, one wall of one of said blanks having an integral disk part, the peripheral edges of which project beyond the corresponding edges of said body when in extended position to form a base or saucer for said body, a bottom wall cut from the material of said disk part and foldable with respect thereto, said bottom wall being arranged within and forming a closure for said body as well as means for supporting said body in extended position, means on the other of said blanks for securing the lower portion of the walls thereof in abutting relation to said disk part, the walls of one of said blanks having an integral, outwardly projecting handle portion, the walls of one of said blanks including an upwardly projecting display section, and said disk part being folded on a line registering with the intersecting ends of the respective blanks.

WILLIAM S. POWERS. OTTO P. STORCH. 

